
Caribou Coffee is doing it; the Capella Tower downtown Minneapolis is doing it; that marathon is doing it; Ford is doing it, and the cast of The Big Bang Theory’s doing it for Ford…October is Breast Cancer Awareness month, and of course, I’ve never really been “aware” before now.
It raises this strange feeling in me: what do “awareness months” really do? Do the people working at Caribou who don pink leis or shiny tights or bandanas really through these actions become any more “aware” of what they’re promoting? Yes, you mention your mom’s breast cancer and someone’s bound to say, “Oh yeah, my [insert distant, usually female relative here] went through it…I mean, s/he didn’t…but, yeah, wow.” I’m guilty of this: before this summer, I knew my aunt had survived breast cancer — twice. But did that affect me? Did it change me? Did I think of it unless prompted? I would say “no.”
And so all these people parading around in sweet baby pink feel a little bit like impostors to me. Like “Wow, you’re so into dressing up and sticking pink ribbons on things…and that’s all it is to you.” This has honestly been my thought process for the last two weeks.
Well, I suppose instead of just complaining about how inconsiderate people can be, I’ll use this as a teaching moment.
Breast Cancer Awareness shouldn’t be about the colors — about turning city lights pink or pinning on pink ribbons. It should be about building awareness of the fact that breast cancer SUCKS, and to be a breast cancer survivor means you’ve personally gone through hell. Do I really know what my mother went through this summer? No, I don’t. I can’t imagine. She still exclaims her surprise when she realizes she’s bald, although she hasn’t had her hair since July. She still struggles with “feeling masculine.” She still admits she much prefers it when strangers in public approach her to say “I’m a four-year survivor” and clasp her on the shoulder, than to when strangers just stare at her bald head under her baseball cap, or cast her looks of sympathy. Breast cancer outlives the mastectomies and the chemo therapy or radiation or both. Its repercussions are long-lasting. And I don’t think it ever gets easier, or at least nobody should ever assume that it does. THIS is what people should be aware of. Not some sentimental shit about selling pounds of coffee bearing someone’s name (Amy) that nobody really thinks about. Did that guy at Caribou give me that gift bag with the little scarf and notebook and pen because I told my mom’s story to him, or just for buying that half pound of coffee? If the former is true, that’s what it’s about. If the latter is true, though, then damn this all to hell. People cannot use cancer as an excuse to purchase something that’ll make them feel a tiny bit better about themselves, like they made a difference. That is a load of crap.
If you’re at all going to be “aware” of breast cancer, then BE AWARE. Don’t use this as a chance to dress up or make yourself feel like a bleeding heart. BE AWARE of the facts — the cold, hard truth about cancer. BE AWARE of the lives that have been affected by cancer, or the lives that have been lost. DON’T just smile. THINK, and HURT for these victims and survivors alike. THEN, and ONLY THEN, should you be allowed observe Breast Cancer Awareness month.
